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Customized Solution for Logistics and Supply Chain – App Cloud

Industry: Transportation and Logistics

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A largest global logistics services company, faced several challenges:

Manual Processes: Much of their operational processes, including order tracking, invoice generation, and shipment management, were manual and time-consuming.

Data Silos: Information was scattered across various systems, leading to data silos and a lack of a unified view of their operations.

Inefficiency: The company lacked a real-time overview of the status of shipments and inventory, leading to inefficiencies in managing transportation and supply chain.

Customer Experience: Customers desired more transparency and real-time updates on the status of their shipments.


Client decided to implement Salesforce Platform Cloud to create a customized solution for their logistics and supply chain management needs.

Implementation Steps

Custom App Development: Salesforce Platform Cloud allowed our Client to develop a custom application for order management, shipment tracking, and inventory control.

Integration: The platform was integrated with their existing systems, including their transportation management system (TMS), warehouse management system (WMS), and customer relationship management (CRM) system, to consolidate data into a single interface.

Real-time Tracking: They used Salesforce’s real-time data capabilities to provide customers with instant access to shipment status updates via a customer portal and a mobile app.

Automation: Workflow automation was set up to streamline various processes, such as order processing, invoice generation, and inventory replenishment.

Analytics and Reporting: Salesforce’s analytics and reporting tools enabled our Client to gain insights into their operations, monitor key performance indicators (KPIs), and identify areas for improvement.


Efficiency Gains: Automation and real-time tracking reduced manual effort, resulting in a 25% increase in operational efficiency.

Data Consolidation: Integration of various systems and data sources provided a unified view of operations, leading to better decision-making and a 30% reduction in data errors.

Customer Satisfaction: Real-time shipment tracking and improved transparency led to a 20% increase in customer satisfaction and loyalty.

Scalability: The flexible nature of Salesforce Platform Cloud allowed our Client to adapt and expand their system as their business grew.

Cost Savings: Improved efficiency and reduced manual processes led to a 15% reduction in operational costs.


By implementing Salesforce Platform Cloud, our client significantly improved their logistics and supply chain management. The custom application, integration, real-time tracking, and automation streamlined operations, resulting in greater efficiency and improved customer satisfaction. The company also realized cost savings and now had a scalable solution to support their growing business.