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Major University, a well-known higher education institution, faced several challenges related to their digital presence and student engagement:
Outdated Website: Their website was outdated, not mobile-responsive, and lacked user-friendly navigation, making it difficult for students and prospects to find information.
Limited Personalization: The University couldn’t provide personalized content and experiences to different student segments, including undergraduates, graduates, and international students.
Inefficient Communication: The university struggled with inefficient communication methods for announcements, event promotions, and academic updates.
Analytics and Insights: They lacked tools to analyze website traffic, user behavior, and engagement metrics.
Our client decided to implement Salesforce Digital Experience Cloud to modernize their online presence and address the challenges they were facing.
Website Redesign: They redesigned their website using Salesforce Digital Experience Cloud, making it mobile-responsive, improving navigation, and incorporating a modern design.
Personalization: Utilizing Salesforce’s personalization capabilities, the university created tailored experiences for various student segments. Content and announcements were targeted to meet the specific needs and interests of each group.
Engagement Hub: A digital engagement hub was created to serve as a central platform for students, faculty, and staff to access academic resources, event calendars, and communication channels.
Automated Communication: Automated email campaigns were set up to send personalized messages, including event invitations, academic updates, and admissions information, improving engagement.
Analytics and Insights: Salesforce’s analytics tools allowed the University to track website traffic, user behavior, and engagement metrics. This data was used to make data-driven decisions for continuous improvement.
Improved User Experience: The website redesign and personalization efforts led to a 50% increase in user engagement and a 40% decrease in bounce rates.
Increased Student Engagement: Personalized communication and the engagement hub resulted in a 30% increase in student engagement with university resources and events.
Enhanced Communication: Automated email campaigns and improved communication channels improved the efficiency of communication, reducing the number of missed announcements and academic updates.
Data-Driven Decision-Making: The analytics and insights provided actionable data that allowed the university to make informed decisions and optimize their digital presence continually.
Competitive Advantage: The modern, user-friendly website and personalized experiences gave the University a competitive edge, attracting more prospective students and increasing student retention.
By implementing Salesforce Digital Experience Cloud, the University transformed their online presence and student engagement efforts. The website redesign, personalization, and improved communication channels led to better user experiences and increased student engagement. The ability to make data-driven decisions based on analytics further enhanced their digital strategy, ultimately helping the university remain competitive in the higher education landscape.
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